The term ‘marketing’ means different things to many people, however in terms of the agricultural industry, the term “grain marketing” does not involve sending out leaflets and flyers, nor does it relate to platforms or advertorial posts and content. Grain marketing to the agricultural industry is a whole other kettle
With Australia being one of the world’s leaders in the production of high-quality, disease-free grain crops, naturally, there are many players that keep the wheels of the industry in motion. From the farmers themselves, who have the responsibility of consistently producing a high-quality product, right through to processing staff, manufacturers,
There is a common misconception not only in Australia, but also throughout the world, that grain prices and grain markets are complex, with the skill of understanding and the ability to read the market trends and pricing, bestowed only upon a select few. However, understanding the grain market, and how
Australia is one of the major players in the world grain market, planting in excess of 22 million hectares of commercial grain crops annually. Australia however, does not produce all types of grains. With new and emerging farming techniques, new plant and crop varieties, growth strategies, combined with new and
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